Roundup of 27 Account-Based Marketing Tools for 2024

Jun 11, 2022


Narayan Prasath

This roundup of 27 cutting-edge ABM tools for 2024 serves as your navigator through the complex terrain of account-based marketing.

Each tool, distinct in its capability to enrich and manage data, personalize interactions, and measure impact, represents a piece of the puzzle in constructing a comprehensive ABM strategy.

As we delve into the functionalities and unique features of these platforms, let's explore how they embody the synergy of opportunity and strategy, enabling marketers to craft experiences that resonate deeply with their target accounts.


Terminus offers end-to-end campaign management solutions designed to execute ABM at scale. Its standout feature is "ABM Command Center," a centralized dashboard that provides a 360-degree view of account engagement, campaign performance, and channel effectiveness, streamlining ABM campaign management.


Cognism provides sales intelligence, offering data and insights to power sales and marketing efforts. Its "Sales Triggers" feature alerts you to key events within target accounts, such as funding rounds or leadership changes, enabling timely and relevant engagement strategies.


Pipedrive is a CRM designed for active sales teams, focusing on pipeline management and activity-based selling. Its unique "AI Sales Assistant" offers personalized tips and automation suggestions, helping sales teams focus on the right deals and activities for effective ABM. is a lead generation tool offering direct access to millions of business contacts and companies. Its standout feature is the "Lead Builder," which allows users to create highly targeted lead lists based on industry, company size, location, and job title, ensuring precise targeting for ABM campaigns.


6sense focuses on predictive analytics, using AI to forecast purchase intent and timing. This tool is crucial for ABM as it allows companies to engage with accounts at the most opportune moment. Its unique "Account Identification" feature uses AI to anonymously identify website visitors, providing insights into accounts showing buying behaviors before they make direct contact.


Mutiny is a cutting-edge tool that specializes in website personalization for B2B companies, enabling them to tailor their website content and messaging for each visitor based on their industry, company size, and behavior. This level of personalization is key for Account-Based Marketing (ABM) strategies, as it ensures that potential clients are met with relevant and engaging content that resonates with their specific needs and challenges.


Seamless.AI offers a revolutionary approach to lead generation by using artificial intelligence to provide access to millions of business professionals and companies. It's an invaluable asset for ABM, as it allows sales and marketing teams to quickly find and connect with decision-makers within their target accounts. Seamless.AI's unique feature, "Real-Time Contact Data," ensures that users have access to the most accurate and up-to-date information, including email addresses and phone numbers, greatly increasing the efficiency of outreach efforts and the likelihood of generating high-quality leads.


Clearbit offers data activation tools that turn anonymous website visitors into full company profiles, making it a game-changer for personalized marketing efforts. Its standout feature, "Real-time Data Enrichment," updates your customer profiles with the latest information, ensuring your ABM strategies are based on the most current data.


AdRoll is an advertising platform that excels in retargeting and prospecting, using AI to optimize ad campaigns across the web and social media. Its unique "Cross-Channel Attribution" feature provides a holistic view of the customer journey, attributing sales to the correct channels and optimizing ABM efforts accordingly.


RollWorks is a leader in account engagement, offering tools to identify target accounts, engage decision-makers, and measure campaign effectiveness. Its unique "Account-Based Scorecard" provides a comprehensive overview of ABM campaign performance at the account level, helping marketers refine strategies for maximum impact.


Demandbase transforms customer experience with its comprehensive ABM platform, integrating advertising, personalization, and analytics. Its "ABM Analytics" feature stands out by offering insights into account engagement, campaign performance, and overall ABM strategy effectiveness, enabling marketers to optimize their efforts continuously.


Metadata automates campaign execution, using patented AI to design, execute, and optimize digital ad campaigns. Its unique "Automatic Targeting Adjustment" feature dynamically shifts focus to the highest-performing segments, ensuring that ABM campaigns are always targeting the most receptive audiences.


Alyce revolutionizes ABM gifting by personalizing corporate gifting at scale. Its unique "Personal Gifting Assistant" uses AI to suggest the most relevant gifts for each recipient, based on their interests and online behavior, making each outreach effort uniquely personal and more likely to engage.


Reachdesk enables direct mail campaigns that cut through the noise, offering a tangible connection with prospects. Its standout feature, the "Campaign Automation" tool, integrates with your CRM and marketing automation platforms to send personalized gifts and mailers at the perfect moment in the buyer’s journey.


LeanData offers lead management solutions that ensure leads are routed to the right person within your organization swiftly and efficiently. Its unique "Matching Engine" automatically connects leads to existing accounts, optimizing the lead management process for ABM strategies.


Personyze is a website personalization engine that tailors your website experience for each visitor based on their behavior, preferences, and data. Its standout feature is the "360-Degree Visitor View," which creates a comprehensive profile for each visitor, allowing for unprecedented levels of personalization.


EngageBay is an all-in-one marketing suite that combines marketing automation, email marketing, CRM, and live chat. Its unique "Service Bay" feature integrates customer service tools into the platform, enabling a seamless transition from marketing to sales and support, crucial for maintaining relationships in ABM. leverages advanced predictive analytics to help B2B marketers identify accounts with the highest propensity to buy. This platform is a game-changer for ABM, offering insights that allow for highly targeted marketing strategies. Its unique feature, "Predictive Lead Scoring," applies machine learning algorithms to score leads based on their likelihood to convert, enabling marketers to prioritize efforts on accounts most likely to close.


UserGems specializes in contact tracking, offering unparalleled insights into customer behavior and engagement. Ideal for ABM strategies, it identifies high-value prospects by tracking changes in job roles within your target accounts. Its unique feature, the "career path tracking," alerts you when decision-makers move to a new company, opening the door to new sales opportunities with previously engaged contacts.

Segment excels in data management, serving as the infrastructure for collecting, cleaning, and controlling customer data across multiple sources. For ABM, Segment's real-time data pipeline ensures that every marketing action is informed by the latest customer interactions, enhancing personalized engagement. Its ability to unify data profiles across tools and platforms makes Segment indispensable for executing precise, targeted ABM campaigns that resonate with each account's specific needs and behaviors. MParticle mParticle offers a robust data management platform that centralizes and orchestrates customer data across various touchpoints. In ABM, mParticle's data enrichment capabilities are key to understanding and segmenting high-value accounts, enabling tailored marketing strategies. Its feature for creating a single view of the customer ensures that ABM efforts are based on comprehensive, up-to-date profiles, allowing for highly personalized and effective engagement strategies that drive conversions. HubSpot HubSpot is an all-in-one inbound marketing, sales, and service platform that excels in CRM, marketing automation, and customer service. For ABM, HubSpot offers a suite of tools that enable personalized marketing campaigns, lead scoring, and seamless sales alignment to engage key accounts effectively. Its unique feature, "ABM Software," allows for easy identification and management of target accounts, making it possible to tailor content and campaigns directly to those accounts, fostering deeper relationships and driving growth. Amplemarket Amplemarket is a sales enablement platform designed to automate and optimize the B2B sales process from prospecting to closing. It supports ABM by providing tools for finding and engaging with high-value prospects through personalized outreach at scale. Amplemarket's standout feature is its "AI-powered Sales Assistant," which helps in crafting personalized email sequences and managing follow-ups, ensuring that communications are timely, relevant, and highly personalized to each account’s needs and interests, significantly improving engagement rates and conversion probabilities.


ZoomInfo excels in data enrichment, providing a comprehensive database for deep insights into potential accounts. Its strength lies in the ability to offer real-time data updates, ensuring that your sales and marketing teams always have the most accurate information at their fingertips. ZoomInfo's standout feature is its "Intent Signals" tool, which identifies companies researching your products or services online, allowing for timely and targeted engagement.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales enablement tool designed to leverage LinkedIn's vast professional network for finding and engaging with key decision-makers. It stands out for its "Advanced Lead and Company Search" feature, which allows users to filter potential leads with unparalleled precision, including by role, function, and seniority, making it indispensable for targeted ABM campaigns.

Whether you're evaluating your first tool selection or aiming to enhance your current toolkit, we're here to assist you at every phase of your account-based marketing journey.

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