How to Choose the Right LinkedIn Ads Agency: A Complete 2025 Guide

Jun 11, 2022

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Narayan Prasath

Are you struggling to scale your B2B lead generation or reach key decision-makers on LinkedIn? With over 1 billion professionals on the platform, LinkedIn Ads have become a powerhouse for companies seeking high-quality leads and measurable business growth. But navigating LinkedIn’s ad platform—and achieving a strong ROI—requires more than just boosting a few posts. That’s where a specialized linkedin ads agency comes in. In this guide, we’ll walk you through how to choose the right LinkedIn ads partner, what to expect from a professional agency, how to vet your options, and why the agency approach often outshines going it alone or hiring a freelancer. We’ll also showcase the best LinkedIn ads agencies for 2025, so you can make a confident, informed decision for your brand.

Why Choose a LinkedIn Ads Agency?

Managing LinkedIn Ads isn’t the same as running Facebook or Google campaigns. The stakes are higher—ad costs are premium, targeting is sophisticated, and the B2B buying journey can be complex. That’s why more companies are partnering with linkedin ads agencies for expert support.

The Value of Specialized LinkedIn Ads Management

A linkedin ads agency brings deep expertise in LinkedIn’s unique targeting, campaign objectives, and creative formats. Agencies stay ahead of platform changes, leverage advanced features (like LinkedIn Lead Gen Forms and Conversation Ads), and understand how to build campaigns that drive qualified pipeline, not just clicks.

Partnering with an agency means access to seasoned linkedin ads managers, data analysts, and creative specialists—all working together to maximize your budget and campaign impact. For companies seeking to scale, enter new markets, or launch high-stakes campaigns, this expertise is invaluable.

When Should You Hire an Agency?

  • You want to generate a steady flow of sales-qualified leads.

  • Your internal marketing team lacks LinkedIn-specific experience.

  • You’re launching a new product, expanding into new regions, or scaling up ad spend.

  • You need strategic guidance, from targeting to creative to analytics.

By choosing a linkedin ads specialist agency, you get a holistic, outcome-focused approach—often with better results than DIY or generic agencies.

Agency vs Freelancer – What’s Best for Your LinkedIn Ads?

When outsourcing LinkedIn advertising, businesses often debate: should I hire a freelancer, or work with a full-service linkedin ads agency? Let’s break down the pros and cons.

LinkedIn Ads Manager, Agency, or Specialist: Who Does What?

  • LinkedIn ads manager: Often refers to the platform itself or a professional responsible for campaign management—can be a freelancer, in-house specialist, or agency staff.

  • LinkedIn ads specialist: A professional with targeted expertise in running and optimizing LinkedIn campaigns, sometimes working solo and sometimes as part of an agency.

  • LinkedIn ads agency: A team-based organization offering end-to-end LinkedIn advertising services—strategy, creative, targeting, management, reporting, and optimization.

Pros and Cons

Option

Pros

Cons

Agency

Broad expertise, multi-person team, strategic process, scalability, accountability, access to tools

Higher cost, may feel less “personal” for small clients

Freelancer

Lower cost, direct communication, flexible

Limited bandwidth, may lack advanced tools or processes, risk of single point of failure

When to Choose Each

  • Agency: Best for companies with ambitious growth goals, complex campaigns, or those needing strategic leadership and reliable execution.

  • Freelancer: Suitable for startups or small businesses with lower budgets, or for limited-scope projects.

How to Vet a LinkedIn Ads Agency

With dozens of agencies claiming to be the best linkedin ads agency, how do you separate the experts from the amateurs? Here’s a proven vetting process:

1. Proven Experience and Specialization

  • Case Studies: Look for detailed case studies with measurable results—pipeline generated, CPL (cost per lead), SQLs (sales qualified leads), or ROI.

  • Client List: Do they have experience in your industry or with similar company sizes?

  • Certifications: Are their linkedin ads managers certified or recognized by LinkedIn?

2. Transparent Pricing and Models

  • Pricing Structures: Most agencies offer flat monthly fees, percentage of ad spend, or hybrid models. Typical agency fees range from $1,500 to $5,000/month, with possible minimum ad spend requirements.

  • No Hidden Fees: Beware of vague pricing or “introductory rates” that spike later.

3. Strategic Process and Onboarding

  • Discovery: Do they take time to understand your business, ICP (ideal customer profile), and goals?

  • Launch Plan: Look for a clear process—audience research, creative development, campaign setup, and launch timeline.

  • Ongoing Optimization: Top agencies provide regular split-testing, bid adjustments, and creative refreshes.

4. Communication and Reporting

  • Dedicated Account Manager: Will you have a single point of contact, or be passed between teams?

  • Reporting Cadence: Expect weekly or bi-weekly updates, with transparent performance dashboards.

  • Access to Data: You should always retain access to your LinkedIn Ads account and campaign data.

5. Red Flags to Avoid

  • Vague promises (“We’ll get you more leads!” without specifics)

  • Lack of case studies or references

  • One-size-fits-all campaign proposals

  • Refusal to share data or account access

The Agency Process – What to Expect from Top LinkedIn Ads Management

A great linkedin ads agency will guide you through a proven, step-by-step process designed for measurable results:

1. Discovery and Strategy

  • Audience research and segmentation: Building a detailed ICP and mapping your buyer journey.

  • Strategy workshops: Aligning on KPIs, messaging, and creative direction.

2. Creative Development

  • Ad copywriting tailored to LinkedIn’s professional audiences.

  • Design of static, video, and carousel ads.

  • Building and testing lead magnets or landing pages.

3. Campaign Launch and Optimization

  • Setting up campaigns in LinkedIn Campaign Manager.

  • A/B testing of ads, audiences, and offers.

  • Retargeting website visitors or CRM audiences.

  • Ongoing performance monitoring and tactical adjustments.

4. Reporting and Collaboration

  • Transparent dashboards tracking key metrics: CPL, SQLs, pipeline value, ROI.

  • Regular strategy calls to review wins, challenges, and next steps.

  • Proactive recommendations for scaling or pivoting campaigns.

By partnering with a best linkedin ads agency, you gain not just technical execution but a true marketing partner invested in your growth.

Best LinkedIn Ads Agencies in 2025 (with Reviews)

Choosing the right partner matters. Here’s a snapshot of top-rated agencies:

1. Growthlane

  • Specialty: 100% focused on LinkedIn Ads, with deep experience across B2B tech, SaaS, and professional services.

  • Process: Strategy sessions, Precise audience building, creative testing, granular reporting.

  • Pricing: Custom quotes; no minimum ad spend.

  • What clients say: “Extraordinary”

2. Cleverly

  • Specialty: Full-service agency for LinkedIn lead generation, including outbound messaging and ad management.

  • Process: Lead list building, creative copywriting, campaign management, analytics.

  • Pricing: Packages start at $1,000/month.

  • What clients say: “Cleverly delivered both quality leads and strategic insight, saving us time and money.”

3. Impactable

  • Specialty: LinkedIn Ads and outbound for B2B companies, emphasizing data-driven targeting.

  • Strengths: Multi-channel approach, transparent reporting, scalable services.

  • Pricing: Flexible packages.

4. Remotion

  • Specialty: Creative-led LinkedIn ad campaigns, with a focus on design and messaging for tech startups and scale-ups.

5. Designity

  • Specialty: Broader digital marketing, but with a strong LinkedIn Ads portfolio and creative assets.

Tip: Always compare agencies based on experience in your industry, transparency, and alignment with your goals—not just price.

Key Questions to Ask Before Signing with a LinkedIn Ads Agency

Before you commit, use this checklist to ensure a perfect fit:

  • Can you share case studies or references from clients with similar goals?

  • What’s your process for onboarding and strategy development?

  • Who will manage our campaigns day-to-day?

  • How often will we receive reports and strategy updates?

  • What KPIs do you recommend for measuring success?

  • Are there any minimum contracts or ad spend requirements?

  • How do you handle creative development and testing?

  • Will we retain ownership of our ad accounts and data?

A trustworthy linkedin ads management partner will answer these openly and align their process to your unique needs.

Conclusion

Choosing the right linkedin ads agency is a crucial investment in your company’s growth. The right partner brings strategic expertise, creative excellence, and data-driven execution—so you can generate more leads, build pipeline, and grow revenue with confidence. Use the guide above to vet your options, ask the right questions, and find an agency that treats your business like their own.

Ready to supercharge your LinkedIn Ads? Reach out to a top agency for a consultation—or share your experience and questions in the comments below!

References

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