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Narayan Prasath · 2026-01-11

How to Add Users to LinkedIn Campaign Manager

Step-by-step guide to adding users to LinkedIn Campaign Manager. Set permissions, assign roles, and manage team access to ad accounts.

How to Add Users to LinkedIn Campaign Manager

TL;DR: Add users to Campaign Manager via Settings > Account Users > Add user. Enter their LinkedIn profile URL or email, select role (Account Manager, Campaign Manager, Creative Manager, etc.), and send invitation. They receive email notification and must accept to gain access. Requires Account Manager or Account Owner permissions to add users.

Prerequisites

To add users to Campaign Manager, you need:

If you don't have permission: Ask your Account Owner or Account Manager to add you as Account Manager first, then you can add others.

What Are Campaign Manager User Roles?

LinkedIn Campaign Manager has 5 permission levels:

RoleCreate CampaignsEdit CampaignsView ReportsManage BillingAdd/Remove Users
Account Owner✓✓✓✓✓
Account Manager✓✓✓✓✓
Campaign Manager✓✓✓✗✗
Creative Manager✗✓ ads only✓✗✗
Reporting Manager✗✗✓✗✗
Campaign Viewer✗✗✓ limited✗✗

Role Definitions

Account Owner

Account Manager

Campaign Manager

Creative Manager

Reporting Manager

Campaign Viewer

Step 1: Access User Management Settings

Navigate to user management:

  1. Log into Campaign Manager
  2. Select your ad account (top-left dropdown if managing multiple accounts)
  3. Click Settings (gear icon, top-right)
  4. Select Account Users from left sidebar
  5. You'll see list of current users with their roles

If "Account Users" doesn't appear: You don't have permission to manage users. Only Account Owner and Account Manager roles can add users.

Step 2: Click Add User

On the Account Users page:

  1. Click Add user button (top-right)
  2. Add user dialog appears

You'll see two options for adding users:

Step 3: Enter User Information

Option 1: Add by LinkedIn Profile URL (Recommended)

How to get someone's LinkedIn profile URL:

  1. Search for person on LinkedIn
  2. Visit their profile
  3. Copy URL from browser address bar
  4. Format: linkedin.com/in/firstname-lastname

In Campaign Manager:

  1. Paste full LinkedIn URL into field
  2. LinkedIn automatically populates their name and headline
  3. Verify correct person (check photo, company)

Advantage: No chance of typo, LinkedIn verifies identity

Option 2: Add by Email Address

Enter their work email:

john.smith@company.com

Requirements:

Disadvantage: Person might use personal email for LinkedIn, so work email won't match.

Step 4: Assign User Role

Select appropriate permission level:

Choosing the Right Role

For agency teams managing client accounts:

For in-house marketing teams:

For contractors/freelancers:

Security Best Practices

Principle of least privilege:

Campaign Viewer for external parties:

Step 5: Send Invitation

After entering email/URL and selecting role:

  1. Review details in preview
  2. Add optional note: "Hi John, adding you to our LinkedIn ads account. Let me know if you have any questions."
  3. Click Send invitation

What happens next:

  1. User receives email from LinkedIn: "You've been invited to manage [Company Name]'s LinkedIn ad account"
  2. Email contains Accept invitation button
  3. User clicks button and logs into LinkedIn
  4. Access granted immediately upon acceptance

Invitation expiration: Invitations expire after 90 days. If user doesn't accept, resend invitation.

Step 6: User Accepts Invitation

From the invitee's perspective:

  1. Email received: "You've been invited to manage [Company] LinkedIn ad account"
  2. Email content shows:
    • Who invited them
    • What role they're assigned
    • Which ad account
  3. Click "Accept invitation"
  4. Redirected to LinkedIn (must be logged in)
  5. Confirm acceptance
  6. Access granted: Can now access Campaign Manager for that account

If user doesn't see email:

Step 7: Verify Access

After user accepts:

Verify as Admin

  1. Campaign Manager > Settings > Account Users
  2. Look for user in list
  3. Status should show Active (not "Invited")
  4. Role should match what you assigned

Verify as New User

New user should:

  1. Log into Campaign Manager at business.linkedin.com/campaign-manager
  2. See ad account in account selector (top-left)
  3. Confirm they can see campaigns/reports based on role
  4. Test creating/editing based on permissions

If user can't access:

Managing Existing Users

Change User Role

To promote or demote user:

  1. Account Users page
  2. Find user in list
  3. Click ••• (three dots) next to their name
  4. Select Change role
  5. Choose new role
  6. Click Save

Effect: Immediate (no re-invitation needed)

Common scenarios:

Remove User Access

To revoke someone's access:

  1. Account Users page
  2. Find user in list
  3. Click ••• (three dots)
  4. Select Remove access
  5. Confirm removal

Effect:

When to remove:

Resend Invitation

If someone didn't receive or accept invitation:

  1. Account Users page
  2. Find user with Invited status
  3. Click Resend invitation
  4. User receives fresh email

Use when:

Adding Multiple Users at Once

LinkedIn doesn't support bulk user import via CSV. To add multiple users:

Manual process:

  1. Create spreadsheet with:
    • Name
    • LinkedIn URL or email
    • Desired role
    • Notes
  2. Add users one by one
  3. Check off each as completed

Time estimate: 2-3 minutes per user

For 10+ users: Consider using LinkedIn Business Manager (enterprise feature) which has additional user management capabilities.

Common User Management Scenarios

Scenario 1: Agency Managing Client Accounts

Setup:

Workflow:

  1. Client creates Campaign Manager account
  2. Client adds agency lead as Account Manager
  3. Agency lead adds own team members
  4. Agency lead adds client stakeholder as Reporting Manager

Scenario 2: In-House Team with External Creative

Setup:

Workflow:

  1. Marketing Director is Account Owner
  2. Adds paid media specialist as Campaign Manager (launches campaigns)
  3. Adds designer as Creative Manager (edits ad creative only, can't change budgets)
  4. Designer loses access when project ends (Director removes)

Scenario 3: Multiple Regional Managers

Setup:

Limitation: LinkedIn doesn't allow filtering campaigns by user. All Campaign Managers see all campaigns.

Solution: Use naming conventions:

Scenario 4: Executive Dashboard Access

Setup:

Solution: Add CMO as Reporting Manager

Troubleshooting User Access

Issue 1: "Cannot Add User" Error

Causes:

Fixes:

  1. Verify your role in Account Users (must be Account Manager or Owner)
  2. Check if user already in list (search by name)
  3. Get correct LinkedIn URL from person directly
  4. Ask person to add work email to LinkedIn account, then retry

Issue 2: User Accepted But Can't Access Campaign Manager

Causes:

Fixes:

  1. Verify user accepted invitation (check Account Users status)
  2. Have user check account selector (top-left) for your account name
  3. Have user log out and log back in
  4. Clear browser cache and cookies
  5. Try incognito/private browsing mode
  6. Wait 10 minutes and try again

Issue 3: User Can't See All Campaigns

Causes:

Fixes:

  1. Verify role is Campaign Manager or higher (not Campaign Viewer)
  2. Check account selector—switch to correct account
  3. Review permissions in Account Users settings

Issue 4: User Can't Access Billing Center

Cause: Role is Campaign Manager, Creative Manager, or Reporting Manager

Fix: Only Account Manager and Account Owner roles have Billing Center access.

Solution:

Issue 5: Can't Remove Account Owner

Cause: LinkedIn doesn't allow removing or changing Account Owner

Workaround:

  1. Account Owner adds new person as Account Manager (full access)
  2. Account Owner stops using account (doesn't remove themselves)
  3. New Account Manager handles all tasks

Note: If Account Owner leaves company, contact LinkedIn Support to transfer ownership (requires verification).

Best Practices for User Management

  1. Document access: Maintain spreadsheet of who has access and why
  2. Quarterly audits: Review Account Users list every 3 months, remove inactive users
  3. Use descriptive roles: Choose role based on actual responsibilities, not seniority
  4. Start restrictive: Easier to promote than demote; start with Campaign Manager
  5. Agency transitions: When changing agencies, remove old agency access immediately
  6. Offboarding checklist: Remove Campaign Manager access when employees leave
  7. Test new users: Have new user confirm they can access immediately after accepting
  8. Separate financial access: Only give Account Manager to people who need billing visibility
  9. Client access: Always give clients Reporting Manager (not Campaign Manager) for transparency without risk
  10. Email trail: Save acceptance emails for audit purposes

Account Users vs Business Manager

FeatureCampaign Manager Account UsersBusiness Manager
User managementBasic (5 roles)Advanced (custom permissions)
Multiple accountsSwitch between accountsCentralized view
Campaign filteringNo (all users see all campaigns)Yes (assign users to specific campaigns)
ReportingSame reports for all usersCustom report access
Best forSmall teams, single accountsEnterprise, agencies with 10+ accounts
CostFreeEnterprise feature

Upgrade to Business Manager when:

Glossary

TermDefinition
Account OwnerFirst person who created Campaign Manager account; has ultimate control
Account ManagerUser role with full access including billing and user management
Campaign ManagerUser role that can create/edit campaigns but not manage billing or users
Creative ManagerUser role limited to editing ad creatives only
Reporting ManagerView-only access to campaigns and reports
Account UsersSettings page where you manage team access to Campaign Manager
Invited statusUser has been invited but hasn't accepted yet
Active statusUser has accepted and can access Campaign Manager
Business ManagerLinkedIn's enterprise-level account management platform

Verification Checklist

After adding user:

Related Tasks

After adding users:

  1. Share documentation: Send new users internal campaign naming conventions, brand guidelines
  2. Set up notifications: Configure campaign alerts so team gets notified of issues
  3. Establish workflow: Define who creates campaigns, who reviews, who approves
  4. Schedule training: Walk through Campaign Manager interface if user is new to LinkedIn ads
  5. Set expectations: Clarify who handles what (creative, targeting, budgets, reporting)

Screenshot List:

  1. Campaign Manager Settings menu with Account Users option (Settings gear icon > Left sidebar > Account Users)
  2. Account Users landing page with user list (Account Users > Table showing users, roles, status)
  3. "Add user" button highlighted (Account Users page > Top-right "Add user" button)
  4. Add user dialog with LinkedIn URL field (Add user modal > Profile URL or email input)
  5. Role selector dropdown showing 5 roles (Add user modal > Role dropdown expanded)
  6. User invitation confirmation (After clicking Send > "Invitation sent" success message)
  7. Invitation email user receives (Email inbox > LinkedIn invitation email)
  8. Accept invitation button in email (Email content > "Accept invitation" CTA button)
  9. LinkedIn confirmation page after accepting (After clicking Accept > Confirmation screen)
  10. Account Users list showing new user as Active (Account Users > New user row with "Active" status)
  11. User role change dropdown (User row > Three dots menu > Change role option)
  12. Remove user confirmation dialog (Three dots menu > Remove access > Confirmation modal)