Calculator

CAC, LTV & payback calculator

Model LTV:CAC and payback before you scale paid. Margin-adjusted unit economics — know when to step on the gas and when to fix conversion first.

Customer LTV ($)CAC ($)Gross margin (%)

Margin-adjusted LTV: $9,600

LTV:CAC: 2.40x — often needs work before scaling paid

Approx. payback: 5.0 months